Consumer businesses

I’m a sucker for consumer businesses as I love cool products. No, I’m not that Apple fanboy that lines up for the new iPhone or anything, but I do love great products that make my life better.

I love my Hyperice Hypervolt massage gun. Since I bought it almost 6 years go, I’ve used it almost every day and it’s great for my sore muscles. I love my athleisure attire from Vuori and 7Diamonds. My AER backpack which has a compartment for my gym shoes has been my backpack for over 8 years.

Despite spending almost my entire workday primarily working on and investing in B2B companies with no tangible products, I always love when a consumer company comes across my desk. They are just simply a lot of fun to learn about.

The unfortunate part is that they’re typically much harder businesses than B2B given you actually have to manufacture a good or product and run a supply chain. I have the ultimate respect for the folks crushing it out there in a consumer business that manufactures products.

If I ever went and started a business, my heart would say do something for consumers but my brain and mental health may say to stick to finance and/or B2B.