Newsletters

We’ve been writing our Secfi newsletter for about a year now. First, it’s been really fun writing to a large audience. It gets me out of spreadsheets and gets me writing again which is a nice change of pace.

For Secfi, it’s proven to be great for us as a business as it allows us to reach our clients and users in a casual and educational way every other week. We’ve been emphasizing the “air war”, a term I’m borrowing from a16z, which is basically just publishing a lot of content that is helpful. It helps with the company branding and individual branding efforts as our readers get excited to meet us in-person or over Zoom eventually.

So far, we have kept things very educational where our team will either write about a topic that can help our clients or write about a current event topic that is relevant to our user base. We get a lot of positive responses on a weekly basis which is awesome to hear.

Going forward, we will likely look to expand our content base. We’ll look to stray away from just educational to discussing relevant topics around tech or VC. We’ll likely do some interviews with our friends and partners. We’ve also got it on our roadmap to improve things across the board from formatting to getting to a weekly cadence.

Our newsletter has been a huge cheat code for us and we’re excited to continue building it.