"Oh Shit" moments

Today I am grateful for the sun. My mood is always just a little bit more cheerful on a nice sunny day. There’s nothing like going on a walk when the sun is beaming down on you. I’m staring at a cloudless San Francisco sky right now on a Friday afternoon and I am grateful to be here.

I had a call with an executive that we partner with yesterday and we discussed our business model quite a bit. I mentioned that it is a challenge convincing people to act on their stock options despite us genuinely feeling like this is the best option for the individual. People get busy and stock options fall on the back burner unfortunately.

The executive said that he feels that we need to be creating an emotional response in order for people to realize the true value. In other words, we need to be creating “Oh Shit” moments. These emotional responses force people to act in a fight or flight response and that’s exactly what we need to get someone to the table to act on their stock options.

We’ve been trying to do this quite a bit over the last year and we’ve been successful in many ways, but there’s much more for us to do here. We’ll definitely be focusing on this in the next few months as we ramp up our marketing efforts.