One click cancel

The FTC announced a new “Click to Cancel” rule yesterday which forces businesses to allow people to cancel subscriptions much easier.

My initial thoughts on this are positive as businesses have just gotten too clever and make it exceedingly difficult to cancel their services that they don’t use. Some businesses have become like a lobster pot, very easy to get into and damn near impossible to get out.

I do think you should be able to cancel a subscription just as easily as you can sign-up for one. But with any new regulation, I hope that things do not go too far and create a lot of unnecessary work for businesses.

I’d imagine that this will impact a lot of startups and they’ll need to make adjustments which will possibly lead to higher churn numbers. It will be interesting to watch and see how things unfold.