Shifting mindsets

As I move onto to my next project at Secfi, I’ve had to start to adjust my work style quite a bit. When I first joined Secfi and we were first going to market with our financing product, there was a lot more strategizing, planning and research involved. I had to be a lot more creative and a lot of what I was doing was strategic planning.

After awhile when we got up and running, my work started to shift to more of an execution role. Our playbook started to become more and more defined and we focused a lot more on just executing that playbook. Think lots of calls, meetings, emails, etc. with clients. Of course, there was still a lot of strategy and planning involved but it was different than the early days.

Now things have come full circle as I’m back to a brand new project at Secfi. While I’m still involved in our financing product, my day to day is a lot more free. There’s a lot more research and brainstorming on a day to day basis. I no longer have 8-9 hour days of client calls.

It’s a welcome change, but definitely a big shift back. It requires much more discipline and deep work which is something I’m still getting used to again. There’s not a lot of immediate results or gratification like closing a deal so it’s much more of a slow grind. It may be months until I start to see the fruits of my labor on this new project.

There’s a lot of perks however - my days are much more free and I can work from nearly anywhere since I’m not on calls. It’s going to be real nice to take advantage of not being on Zoom all day.