Slow but steady

I’ve been reading a lot of materials from the bankers on 2024 predictions lately. The common theme is that growth rates have stalled significantly. This is largely driven by the broader market as companies overall have cut down on cost and sales pipelines will now be longer. Focus has obviously shifted from growth to profitability.

I do think a lot of growth was pulled forward significantly in the madrush of 2020-2021. But for the most part, growth rates will likely settle closer to what they are today versus to what they were in 2021. A lot of startup employees and investors, including myself, are learning what it really takes to build a long standing company.

For the vast majority of companies out there, growth will be slower than we all want, but steady. It takes a long time to build a company that will last. Startup employees looking for a quick get rich equity package are going to be disappointed in the new normal.

This is something I need to remind myself of almost everyday. We’re building Secfi to be a company that last decades, not one that is a flash in a pan.