The short attention span trend

Took a few days off from writing so I can enjoy my time with the team in Austria. We had an amazing time snowboarding for 3 days and then doing a lot of socializing. We have a lot of new team members that I had yet to meet in person so it was the perfect opportunity to get to know everyone.

I am very grateful and excited to be surrounded by this amazing team. A year and a half ago I joined Secfi in search of something new, but I did not know I was gaining a family. I am back in Amsterdam for a few meetings before taking off back home on Thursday.

Onwards…

I don’t watch a lot of television or movies. I do enjoy a lazy day every once in awhile, but generally Sophia and I have trouble sitting for 2-3 hours at a time. We lose attention, start checking our phones, and our minds began to wander.

I suspect that this is a generational thing. Millenials have so much access on their fingertips and we’re always looking for something to stimulate ourselves.

Enter Quibi. The new short-form video streaming service is set to launch in April led by founder Jeffrey Katzenberg and CEO Meg Whitman. The duo has raised a $1.4b to help create content to be delivered to your mobile devices in 7-10 minute chapters.

When you think about the decision to sit down and watch a TV episode or a movie, you are entering in a bigger commitment. Many of us, myself included, enjoy the occasionally content splurge but do not often have the time for a full movie or episode. This is exactly the trend that Quibi is trying to fulfill.

While someone is waiting for a train, in a short Uber, or perhaps just waiting for someone at the bar, they can watch a short chapter in a much more digestible format.

The streaming wars are going to get more interesting and it will be interesting to see how Netflix, Disney, and others change their content strategy to match what Quibi is doing.

A few of us at the top of the mountain in Austria.